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Case Study: Powering the Genesys Sales Kickoff in Tempe

How we delivered an immersive 30x10 LED wall, comprehensive end-to-end show design, and multi-floor breakout management at The Marriott Phoenix Resort Tempe at The Buttes.

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Client

Genesys (Sales Dept)

Venue

Tempe at The Buttes

Key Tech

30x10 LED Video Wall

Logistics

8 Breakouts / 2 Floors

More Than Equipment: End-to-End Show Design

We recently worked with a different department at Genesys for an intimate leadership summit, but this event was a completely different animal. This was the Genesys Sales Department. When you are hosting a sales kickoff or rally, the energy has to be off the charts.

They chose the unique and sprawling Marriott Phoenix Resort Tempe at The Buttes for the event. Planners searching for an AV partner for a conference often think they just need someone to drop off speakers and screens. But for an event of this scale, Genesys needed a true technical partner.

We didn't just show up on load-in day. We conducted multiple detailed site visits at The Buttes to understand the venue's unique architecture, power routing, and load-in paths. From there, we collaborated directly with the client to design the event from top to bottom—engineering the technical run of show, storyboarding the lighting design, and mapping out the main stage footprint.

High-energy corporate main stage at The Marriott Phoenix Resort Tempe at The Buttes featuring a 30x10 LED wall by Centric Events.
Our custom 30' x 10' LED video wall flanked by intelligent stage lighting.

High-Energy Main Stage Impact

To deliver the visual impact the sales team demanded, we anchored the main ballroom with a massive 30' by 10' LED video wall. This ultra-wide aspect ratio allowed us to seamlessly blend custom presentation graphics with high-resolution speaker magnification (IMAG).

But the visuals were only half the equation. We paired the screen with high-energy atmospherics and an immersive stage lighting design. Using moving head fixtures, color washes, and haze, we were able to shift the room's environment instantly—from a focused, brightly lit executive keynote to a high-octane, concert-style walk-on for top sales performers.

Intelligent moving head lighting and high-energy atmospherics on a corporate event stage in Tempe, Arizona.
Dynamic lighting and atmospherics completely transformed the energy of the room.

Industry Insight: Solving the "Last-Minute" Crisis

No matter how perfect the pre-production process is, live events are fluid. While on-site and setting up, the client approached our technical director with a stressful realization: they had forgotten to order display monitors for their key sponsors and vendors who were setting up in the hallways.

When you hire a national AV corporation that ships gear in from across the country, a last-minute request like this is often met with a "no" or an astronomical rush fee. Because Centric Events is a local event production company in Tempe and Phoenix, our massive warehouse was just up the road.

Within a few hours of the request, our logistics team dispatched a truck, loaded in the extra commercial TV displays and floor stands, and had the sponsor village wired and glowing before the attendees ever walked through the doors. The client was absolutely thrilled by our agility.

Managing the Sprawl: 8 Breakout Rooms

While the main stage is the focal point, the real logistical heavy lifting at a conference happens in the breakout rooms. The Marriott at The Buttes has a beautiful, albeit complex, layout.

We provided full AV equipment rentals and dedicated technicians for 8 different breakout rooms spread across two different floors. Managing this requires meticulous crew scheduling, localized frequency coordination for wireless microphones (so Room A doesn't bleed into Room B), and a dedicated floating technical manager to ensure every presenter in every room started exactly on time.

Corporate AV production setup at a resort featuring staging, screens, and lighting in Tempe, Arizona.
Consistent, professional AV execution across all 8 breakout rooms.

"Centric didn't just rent us equipment; they partnered with us to design the entire show. Their ability to adapt on the fly saved our sponsor village."

— Genesys Event Team

Conference AV in Tempe: FAQs

Yes! As a local event production company, we are highly familiar with the loading docks, power routing, and unique architecture of The Marriott Phoenix Resort Tempe at The Buttes. We regularly provide full-service AV for conferences at this property.
Absolutely. We are an AV partner, not just a rental house. We work directly with your event planners during pre-production to design the lighting cues, storyboard the transitions, and build a minute-by-minute technical run of show.
Because our massive inventory warehouse is located locally in Phoenix, we have the agility to source and deliver last-minute additions—like extra TVs, microphones, or staging—often within hours of your request.
DP

Daniel Pitner

Director of Sales & Marketing, Centric Events

I work directly with corporate event planners to design and execute high-impact technical productions. If you are looking for an agile, local AV partner for your conference in Tempe or the greater Phoenix area, our team is ready to help.

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