Case Study: Powering the Genesys Sales Kickoff in Tempe
How we delivered an immersive 30x10 LED wall, comprehensive end-to-end show design, and multi-floor breakout management at The Marriott Phoenix Resort Tempe at The Buttes.
Find Your AV PartnerClient
Genesys (Sales Dept)
Venue
Tempe at The Buttes
Key Tech
30x10 LED Video Wall
Logistics
8 Breakouts / 2 Floors
More Than Equipment: End-to-End Show Design
We recently worked with a different department at Genesys for an intimate leadership summit, but this event was a completely different animal. This was the Genesys Sales Department. When you are hosting a sales kickoff or rally, the energy has to be off the charts.
They chose the unique and sprawling Marriott Phoenix Resort Tempe at The Buttes for the event. Planners searching for an AV partner for a conference often think they just need someone to drop off speakers and screens. But for an event of this scale, Genesys needed a true technical partner.
We didn't just show up on load-in day. We conducted multiple detailed site visits at The Buttes to understand the venue's unique architecture, power routing, and load-in paths. From there, we collaborated directly with the client to design the event from top to bottom—engineering the technical run of show, storyboarding the lighting design, and mapping out the main stage footprint.
High-Energy Main Stage Impact
To deliver the visual impact the sales team demanded, we anchored the main ballroom with a massive 30' by 10' LED video wall. This ultra-wide aspect ratio allowed us to seamlessly blend custom presentation graphics with high-resolution speaker magnification (IMAG).
But the visuals were only half the equation. We paired the screen with high-energy atmospherics and an immersive stage lighting design. Using moving head fixtures, color washes, and haze, we were able to shift the room's environment instantly—from a focused, brightly lit executive keynote to a high-octane, concert-style walk-on for top sales performers.
Industry Insight: Solving the "Last-Minute" Crisis
No matter how perfect the pre-production process is, live events are fluid. While on-site and setting up, the client approached our technical director with a stressful realization: they had forgotten to order display monitors for their key sponsors and vendors who were setting up in the hallways.
When you hire a national AV corporation that ships gear in from across the country, a last-minute request like this is often met with a "no" or an astronomical rush fee. Because Centric Events is a local event production company in Tempe and Phoenix, our massive warehouse was just up the road.
Within a few hours of the request, our logistics team dispatched a truck, loaded in the extra commercial TV displays and floor stands, and had the sponsor village wired and glowing before the attendees ever walked through the doors. The client was absolutely thrilled by our agility.
Managing the Sprawl: 8 Breakout Rooms
While the main stage is the focal point, the real logistical heavy lifting at a conference happens in the breakout rooms. The Marriott at The Buttes has a beautiful, albeit complex, layout.
We provided full AV equipment rentals and dedicated technicians for 8 different breakout rooms spread across two different floors. Managing this requires meticulous crew scheduling, localized frequency coordination for wireless microphones (so Room A doesn't bleed into Room B), and a dedicated floating technical manager to ensure every presenter in every room started exactly on time.
"Centric didn't just rent us equipment; they partnered with us to design the entire show. Their ability to adapt on the fly saved our sponsor village."
— Genesys Event TeamServices Used in This Event
Explore the core technical services our team utilized to bring the Genesys Sales Kickoff to life.
Live Event Production
End-to-end technical production, run of show design, and dedicated on-site crew management.
LED Video Walls
Our custom 30x10 LED walls deliver ultra-wide, high-resolution impact for main stages.
Stage Lighting
Intelligent lighting design and atmospherics to control the energy and mood of the room.
AV Rentals
Scalable audio, video, and display rentals to support complex, multi-room breakout schedules.