Exhibiting during trade shows is an excellent way for your business to connect with potential clients and gain exposure. In addition, it offers you a perfect opportunity to network with industry leaders and try new products. It is, however, essential to plan how you intend to make your trade show booth stand out with unique trade show booth ideas.
Luckily, you will discover tons of event tech ideas that savvy event planners like us use to make their trade show booth stand out.
Let us look at some booth ideas for events using technology to create interaction with your audience and draw traffic to the booth:
1. Charging Stations
When people attend trade shows and conventions, they use their phones a lot. But you will notice that there usually are very few outlets that are far between. Besides, who would want to sit and wait for their phone to charge when they can visit so many exciting booths?
There are different types of charging stations. It could be the simple tower versions or those that guard your phone against theft. You get the best of both worlds. Your potential customers will charge their phones as you educate them about your products. You will also be in a position to take their contact information.If you don’t have a budget to rent a charging station, give out branded portable chargers. They’ll remember you every time they use it.
2. Virtual Reality
We cannot run away from reality, but sometimes the fantasy world is better. From Oculus Rift to Google Cardboard, these virtual reality platforms blend with trade shows very well. If your product is too big to feature in a trade show, you can convert it to virtual reality. Let people take a spin.
If you intend to give your attendees a larger-than-life experience, create some trade show booth activities that are fun and with virtual reality. Do a virtual reality demonstration. Reach out to companies that specialize in creating a virtual reality experience suitable for trade shows. That way, you will create an unforgettable experience for everyone who visits your booth.
When it comes to trade shows, isn’t being unforgettable and selling your product the goal?
3. Photo Booths
Interesting, right? People LOVE photo booths. Therefore, have a unique backdrop, customize the photo strips with your company logo, and have fun props.
The booths will give you unmatched attraction, and you will have the attendees lined up to visit your booth.
Also, if we’ve learned something in the business, people love the photo booth, and no one will throw away a photo of themselves. Your logo will always have them have you in mind.
4. Proximity Beacons
In a big business expo, it can be a bit of a task to stand out. So, how do you ensure attendees notice you with all the sweet giveaways, fantastic trade show booth designs, and exciting new products from other companies? And what happens if other companies have taken all the premium spots? What excellent trade show ideas do you have in mind?
That is where the proximity beacon comes in. With Google’s Eddystone and Apple’s iBeacon, you can plan out a “beacon” of an advert to any of the enabled devices that walk towards your booth. iOS users have to download the appropriate app, while Android users have to allow their smartphones to receive notifications from nearby locations.You can use beacon technology to let the trade show attendees know about what you have to offer at your booth and any special deals on offer.
5. Touch Screens
It’s 2021, and so you’d think touch screens don’t elicit excitement anymore. But they’re still as irresistible as they were when they first landed in the market. Well, you do not need to invest in an expensive setup to feature a touchscreen display or go and buy a bunch of iPads for your booth design. You can rent a touchscreen. For the next expo, get a fancy little kiosk and watch faces light up with excitement.
Touchscreen rental companies can even create custom software. You can use the touchscreen for a game that will educate people about your products and services and so much more.
1. How Do You Make a Trade Show Booth Stand Out?
Some of the most incredible trade shows offer the following:
- Take advantage of trends
- Have insane giveaways
- Interesting stunts to showcase brand creativity
2. How Do You Attract People To Your Trade Show Booth?
Some of the best ways to attract people to your booth include:
- Cater to your potential customers’ immediate needs.
- Offer a warm, welcoming vibe.
- Let your booth offer more than just the brand image. Offer your attendees a better experience or more information than they would get by just visiting the website.
3. How to Make Your Booth More Attractive
Make your booth more attractive using the options below:
- Play interactive games
- Hire staff dedicated to the booth
- Launch new products during the expo
- Make your booth eye-catching
- Host a special guest that’ll have more people visiting your booth
4. What Makes A Good Trade Show Booth?
An effective trade show booth is inviting while at the same time offering the information that people need. The design of the booth must reflect the company objectives and goals.
Final Word – Have Your Trade Show Booth Stand Out
Of course, there is no full-proof formula for the success of a trade show booth. There’s always an element of unpredictability at significant events. Some of the ideas you have in mind may seem like the best shots until it all comes down crumbling. On the other hand, an unplanned interaction may amaze a prospect than you had imagined.
When planning for a trade show, set yourself up for success. Remember, a trade show aims to form a relationship with the targeted audience.
So, put yourself in your audience’s shoes. Because they’re checking out other companies too, what makes your products and services stand out from your competition?
Contact Centric Events and Rentals today and get the tech you need for your next trade show. Let us know about your business and marketing initiatives to let us set you up with some great trade show booth stand ideas!